New York, NY – July 27th, 2020 – PCF Insurance Services (“PCF”) is pleased to announce the completion of an exciting new partnership with First Fidelity Brokerage (“FFB”) in New York City. PCF’s investment, which closed last month, will enable First Fidelity Brokerage to provide better customer service and more comprehensive coverage for businesses and non-profit organizations in the New York Tri-state area and beyond. This milestone marks the first 1st transaction since the HGGC investment in PCF on April 1st, 2020 and the 10th new partnership for PCF this year.
Eugene Podokshik, President of First Fidelity Brokerage, will continue to lead all operations of FFB while also becoming an owner and Partner at PCF Insurance Services. Podokshik is recognized as an innovative entrepreneur who is achieving incredible success building FFB into one of the largest and most successful insurance brokerages in New York. He is also a recognized community member, serving as board president of CIDNY- ILS, a New York City not-for-profit Home Care Agency with over 500 employees, is board member and treasurer of the Brighton Ballet Theater, one of the nation’s largest children’s ballet schools, and is also the founder of Emergency Risk Management Association, nonprofit dedicated to helping organizations prepare for unwelcoming events. Podokshik has also published numerous articles on risk management and insurance and is a recipient of several industry and social service awards.
“Eugene is an outstanding leader and an incredible new Partner for PCF. We are fortunate to welcome Eugene and his entire team to the PCF family. This partnership represents a significant expansion of PCF’s presence in the New York area, while simultaneously adding new expertise and resources that will benefit PCF’s agencies across the country,” said Peter Foy, CEO of PCF.
“I’m excited for our clients”, said Podokshik. “Our clients trust us, they do so because we believe in the long-term relationships and provide services only in the areas where we have an expertise in. We have shied away from providing services beyond commercial property & casualty and by joining PCF, we are now able to lean on the large PCF platform and provide the additional products requested by so many of our clients. We are pleased to announce that FFB is adding Health & Benefits, Surety, Personal Lines, and Wealth Management to our arsenal of offerings,” added Podokshik.
First Fidelity Brokerage will continue to operate under its brand with best-in-class insurance offerings and customer service. FFB will remain a proud member of the local and regional business community, including writing business with each of its existing carriers and providing the personal touch that each of its customers have come to know and trust.
Through PCF’s partnership program, FFB will have access to the diverse and exclusive products available only to PCF partners, as well as the support of industry-leading sales and marketing systems. FFB will also be able to streamline its business functions by utilizing PCF’s extensive infrastructure in its Salt Lake City based Shared Services Center and accessing its platform of resources and services, including human resources, IT, compliance, social media, lead generation and operational areas of support. “We look forward to leveraging the excellent PCF’s resources for our clients and are eager to support many additional PCF acquisitions that will continue to improve and broaden the expertise we can provide to our clients,” said Podokshik.
About First Fidelity Brokerage (FFB)
FFB is a New York City based full-service property & casualty insurance broker and risk consultant servicing businesses and non-profit organizations throughout the globe since 1994. While FFB helps companies manage risk in virtually all industries, FFB has a niche focus on Education, Construction and Real Estate sectors. Additional information can be found at www.ffbinsurance.com.
About PCF
Founded in 1987 and headquartered in Woodland Hills, CA, PCF is a full-service insurance brokerage firm which provides complete risk management solutions with a broad array of property & casualty, life and health, employee benefits and workers’ compensation insurance products. Due to its scale and growth, PCF is a top 50 broker in the United States by revenue. Additional information can be found at www.pcfinsuranceservices.com.
Media Contact
Eugene Podokshik, CPCU, CRIS
epod@ffbinsurance.com
212-933-9050 x1801
Jeremiah Jewkes
PCF, Chief Development and Strategy Officer
jeremiah@pcfoy.com
770-584-5627
